P&G Super Bowl LIV
When We Come Together
It was the first interactive ad in Super Bowl history.
Sixty-four possible outcomes for America to choose from through a P&G microsite. A modular TVC. The most picked options would form the final version for the big game!
Seven brands in .60 (Also a first in SP history).
02:13 min per person spent at the microsite! That’s a total of 268,800 minutes of user creation + the Super Bowl TVC impressions!
This unique TVC format made happy viewers and consumers feel part of the brand.
Planning Lead: John Lynch.
Co-planning Lead: Kiko Martínez.
Command & Claw
Real Simple Home
Storyboarding, script, and production.
ACD, Copywriter: Kiko Martínez.
CD, Art Director: Steve Tenebrini.
EP, Video Editor: Erix Mercedes.
Post-it
Post-it Superiority
Oversight of concept, storyboarding, script, and production.
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Design Director: Gerald Jiménez.
Art Director: Sarah Mattson.
Copywriter: Carter Podmore.
EP, Video Editor: Erix Mercedes.
Scotch-Brite
BRiTE Collection
Oversight of concept, storyboarding, script, and production.
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Art Director: Sarah Mattson.
Copywriter: Olivia Williams.
Motion Designer: Terrence Brown.
Command
Pine Collection
Oversight of concept, storyboarding, script, and production.
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Art Director: Sarah Mattson.
Copywriter: Olivia Williams.
Motion Designer: Terrence Brown.
Command
PRISM Collection
Oversight of concept, storyboarding, script, and production.
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Art Director: Sarah Mattson.
Copywriter: Olivia Williams.
Motion Designer: Terrence Brown.
Bombay Sapphire x Vice
Liminal Space
A bit of animation to make static social posts more impactful.
ACD, Copywriter: Kiko Martínez.
Sr. Art Director: Zaigret Canals.
Motion Designer: Christina Crauciuc.
Bombay Sapphire Gin
Get Ready to Bramble!
Halloween Instagram reel introducing Bombay Bramble Gin.
ACD, Copywriter: Kiko Martínez.
Sr. Art Director: Zaigret Canals.
Producer: Gio Soto.
Motion Designer: Christina Crauciuc.
American Airlines
FlyPass
An ePassport that makes traveling [and data mining] easier.
Copywriter: Kiko Martínez.
Art Director: Annette Palmar.
3M E-commerce
The Omnichannel Experience
Internal video for C-suite leadership and the Consumer Business Group. Low budget + stock footage + and our Acct Director’s voiceover!
ACD, Copywriter: Kiko Martínez.
Video Editor: Travis Fadjo.
Voiceover Artist: Mike Keliher.
Ask Mankind
Spec work for a Google Pitch.
When you ask Google Home, you’re asking mankind.
Copywriter: Kiko Martínez.
Art Director: Valentina Orjuela.