P&G Super Bowl LIV

When We Come Together

The first interactive ad in Super Bowl history

Sixty-four possible outcomes for America to choose through a P&G microsite.

Seven brands in .60 (Also a first in SP history).

02:13 min per person spent at the microsite! That’s a total of 268,800 minutes of user creation + Super Bowl impressions!

Happy viewers and consumers, who felt part of the brand.

Planning Lead: John Lynch.

Co-planning Lead: Kiko Martínez.

Command & Claw

Real Simple Home

Storyboarding, script, and production.

ACD, Copywriter: Kiko Martínez.

CD, Art Director: Steve Tenebrini.

EP, Video Editor: Erix Mercedes.

3M E-commerce

The Omnichannel Experience

Internal video for C-suite leadership and the Consumer Business Group.

Copywriter & ACD: Kiko Martínez.

Video Editor: Travis Fadjo.

Google

Ask Mankind

Draft proposal/mock-up.

When you ask Google Home, you’re asking mankind.

Copywriter: Kiko Martínez.

Art Director: Valentina Orjuela.